Users are not currently receiving content tailored to their interests, leading to lower engagement.
App users who engage with offers and events, seeking more relevant content.
Implement a personalisation feature that displays offers and events based on user interests and past interactions.
Given a user frequently engages with cultural events When they open the app Then they see more cultural events and related offers. Given a user redeems a deal from a specific business type When they next browse offers Then they see similar offers from that business type.
The feature includes personalising events and offers based on user interactions. It does not include cross-category recommendations or advanced machine learning algorithms at this stage.
Should we use machine learning or rule-based recommendations?
To be determined by developers
Technical expertise required for optimal choice.
